How Affiliate Marketing and Blogging Work

If you guys didn’t know already, I work in the affiliate marketing industry for my day job at Shopzilla, a shopping comparison website. This is one of many avenues bloggers use to earn money, myself included. This post will give you, whether you are a blogger or a reader, a better idea of how bloggers earn money through affiliate marketing. The below explanation is through my knowledge and experience at Shopzilla.

Oh, how I love my dual monitors.
There are two types of affiliate marketing programs:  cost-per-acquisition (CPA) and cost-per-click (CPC). CPA programs pay when someone buys an item from a blog/site. An example of a CPA program is Reward Style. CPC pays per click. Some examples of CPC programs are ShopStyle, Shopzilla, Commission Junction, and LinkShare. CPA programs usually pay more since they pay on a percentage of the price of the item bought. But if you have a lot of traffic, CPC may be a better program to take advantage of each click. Depending on your audience, either is a sufficient model. I use both. Please keep in mind that these programs can track suspicious activity, including repeatedly clicking on your own links!

Affiliate marketing starts with merchants (retail stores, busineses) who pay for exposure on a site such as Shopzilla’s Bizrate or Beso. There are also merchants who don’t pay because either their adsvertising budget has been expended or they are already well-known and don’t need extra exposure. Usually, these merchants are still included to offer a more diverse shopping experience for the customer.

Sometimes these shopping sites have affiliate programs, such as the Shopzilla Publisher Program. To give merchants more exposure, Shopzilla splits the revenue they receive with publishers/affiliate marketers. The commission rate can vary depending on your traffic volume and quality. Generally, clicks are worth anywhere from $.05-$.30.

The Shopzilla Publisher Program may look generic and difficult to navigate, but once you have a registered Publisher account, you can earn revenue through the Beso Affiliate Portal for fashion and lifestyle brands, which is what I primarily use.

So, why should/do bloggers use affiliate marketing?

Bloggers give merchants a lot of advertising by wearing their clothes, promoting favorite products, etc. and usually without pay. Affiliate marketing turns this free advertising into a revenue stream. I see it as you’re giving them free advertising and should get something out of it. I like to use it so readers and visitors can purchase similar items to recreate an outfit or when I showcase a favorite product.

But, what about non-bloggers?

Beso is working on a way for all users to be affiliates, not just bloggers. Why should bloggers be the only ones to reap the benefits of affiliate marketing? If you have a Beso account, you’ll be able to earn money soon!

I hope this helped give a little transparency into how affiliate marketing and blogging work. If you have any questions about it or want more information, let me know in the comments below and I’l do my best to answer!

This is a “Modest” Blog

I recently came across this blog post about modest fashion blogs and the confusion behind the term “modesty.” There have been several posts like this where the author had difficulty differentiating between modesty as an attitude of humility and modesty as a code of dress. I’ve hardly responded to these posts mostly because I am lazy but I feel like I should to CM readers who may have wondered the same thing about me and my blog.

Like I mentioned previously, I feel there are various definitions of modesty depending on the dictionary; the individual and their religious, cultural, ethnic, familial background; the era; etc. I don’t understand why all those definitions need to be applied to define a modest fashion blog.

I wonder if it would be easier for everyone if I had initially called my blog “Clothed Much | a fashion blog that doesn’t show shoulders, midriff, chest, back, and covers to the knees.” It’s kinda catchy. But, in all seriousness, there is a reason I didn’t call it “Clothed Much | a Mormon modest fashion blog.” Yes, religion plays a part for me but I didn’t want it to be the focus because the reason behind modest dress differs from person to person.

When I use the term modesty on my blog, I refer to the code of dress — MY code of dress, to be exact. Person A may think knee-length skirts are immodest, while person B may think short-shorts are modest AND THAT IS OKAY. We are all different; we all have different perceptions of what is acceptable and what isn’t today. That’s what makes the world beautiful. I don’t understand why we have to focus on these differences and think just because someone has stricter guidelines in life, perhaps dictated by religion or something else, it means they think they are better than everyone else. I…just don’t get it.

The point of my blog wasn’t to be all HEY LOOK AT ME I’M MODEST AND YOU’RE NOT AND I MAKE IT LOOK SO GOOD. Maybe that’s what some people got out of it, but to me it was more HEY LOOK AT ME I CAN BE MODEST AND FRUGAL AND LOOK GOOD BECAUSE I DIDN’T KNOW HOW BEFORE. And I’m still learning.

Yes, I’m hurt that people have called me hypocritical for having a modest fashion blog, but does that mean it’s the end of Clothed Much? Probably……not. BRB.

Remove the Dashed and Dotted Lines in Blogger

If you don’t use Blogger, then you can disregard this post! If you do and you use the Simple Template, keep reading!

I use the Simple Template in Blogger and customized it from there. I know a lot of other bloggers do too. It’s the easiest and cleanest template on Blogger…for now. If you didn’t notice, at the bottom of all the posts there is a string of dots and a dashed line at the footer. I’m going to teach you how to get rid of it for a cleaner look. You don’t have to know HTML to get it. You just need to know how to read and follow instructions.

Go to your Blogger dashboard. Click on Design, then Edit HTML and DOWNLOAD YOUR TEMPLATE. If you’re in the new Blogger Draft dashboard, click on Template and then scroll down and click on Backup/Restore Template. It’s good to always save your template on your computer in case you make a mistake and you can’t fix it! Now you’re ready to edit.. Click on Edit HTML in Blogger Draft.


Hit ctrl + F together on your keyboard and type in dashed then press enter. There should be only one result. Delete the word dashed.

Moving on to the dotted line… Hit ctrl + F again and find $(paging. Delete $(paging.background).

Click on Preview below the HTML box and scroll down to the bottom of your blog to see if the dashed and dotted lines are gone. Save your template. And you’re done!